In markets where event success is rarely captured in terms of ‘new hot leads’ but is based on developing relationships over time, other measures are called for.
For tradeshows, typically the focus is on:
For other events ROI metrics will typically include:
If you are interested in improving how you can judge the value of your event or exhibition to steer future decisions, please get in touch.
We couldn’t manage without TED at the big exhibitions because it gives us a global overview of what everybody is doing.
Carolyn O., BAE Systems
Business Winning Systems’ level of support is top notch. We could not present ourselves as successfully as we do today without the help of TED and Business Winning Systems.
Wendy S., BAE Systems
It’s great when you greet anyone and it seems as if you already know them. TED stores pictures so that way we become familiar with our customers before they even arrive. Alyson P., BAE Systems Inc Stand Receptionist at DSEi, 2009
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